3 Tips to Make Your Job Posting Stand Out
There are so many job posting boards out there that getting your job post to stand out can be a challenge. There is also the problem of not knowing how to get the attention of top talent. You need your job posting to stand out but you are unsure how? Well my friend, today I’ll give you 3 quick and easy tips that can improve your position.
Communicate Culture
Whether you are posting a job opening or looking to hire someone, you want to make sure that you do your job posting differently from the rest. When you communicate culture to your job-posting audience, you will make it easier for them to understand what type of candidate you are looking for and what your company culture is like.
Start with a mission statement that describes what makes your company special. Every company has one, but not all include it in job ads. If yours does, make sure everyone who writes a job ad for you knows what it is and uses it as a baseline for the rest of their communications. Communicate values.
Values are things that make your company unique — things that set you apart from every other firm in your industry or sector. For example, great customer service matters more than anything else at companies like Apple; transparency and collaboration are cornerstones at Etsy. Make sure every job post includes them; they'll tell candidates why they should want to work for you.
Information about culture can be communicated through keywords in the job description and in the "About Us" section of a company website. Make sure that these sections include information about company values, professional growth opportunities, and employee recognition programs.
Culture should also be communicated through an organization's social media pages. It is important to display a positive attitude on social media that reflects the corporate culture. A positive corporate culture should be emphasized by sharing photos of employees having fun at work functions and sharing success stories of how current employees have been promoted or received awards.
Get (a Little) Creative
To make your job more attractive, think beyond a standard "list of duties" approach. Instead, use your job descriptions to show why the job is important and what impact it will have on your department or company as a whole. Consider adding any short- and long-term goals for the position. This can help paint a realistic picture of what the role will be like, and include details that you may not have considered (such as how often this position reports directly to senior leadership).
Think about how you're going to present this information visually. Don't just write up a post with text—use bulleted points, charts and graphs, side-by-side comparisons, and other visual elements to make your post more engaging and easy to read.
Include keywords in your post that reflect the responsibilities of the position. If you're hiring for an "assistant manager," for instance, include those words in your description. Include even basic keywords like "manages," so that people who are browsing your posting will feel the pleasure that comes with that job, and you will be more likely to attract highly qualified candidates
Make the language friendly
When writing your help wanted ad, try to make the language friendly. You want to attract people who want the job or are qualified for the job. You don't want to scare them away. Approach your job post as if you were speaking to a friend about opening a store in town. Identify the business need and then tell your prospective employee why you're excited about working with them.
The first step is to identify the qualities you need in an applicant. Next, explain that you have a need and that you're looking for people who can fill it. Finally, summarize why it's a great opportunity for someone who's interested in starting their own business or growing their skillset within a small company. In short, think about what will make your job posting stand out from all the others. Include some details about what you're doing and why you need help. Then close by saying something like "I look forward to hearing from you."
Add a list of benefits
Today's job market is extremely competitive. This means that you have to make your job ads stand out in order to attract the best talent for your business.
Touting the benefits of your company on your job openings is a great way to draw job applicants in and show them why they should work for you. You can do this by adding bullet points at the end of your job post, or even creating a second ad that discusses the perks of working at your company.
Possible benefits to include in your job post include:
- Competitive salary
- Flexible hours
- Free meals, snacks, and beverages
- Furnished housing
- Health care, dental and vision coverage, and/or flexible spending accounts (FSAs)
- Help with student loan payments
- Relocation assistance
- Time off for volunteering and charity work
- Remote work
Tailor each job announcement
When it comes to recruitment, the old saying "the devil is in the details" couldn't be more true. It's extremely important to make your new position postings look as professional as possible. This will ensure that you attract the best candidates and that they're actually interested in the job you posted.
Conclusion
With plenty of other places to find candidates, your job posting needs a hook to stand out from the crowd. You will want to use keywords and phrases relevant to your business, or even to that particular position. You also won’t get applicants if you don’t provide a clear description of the responsibilities and purpose of the job you are trying to fill.
Once you have outlined the important details and your job posting is complete, be sure that it is reaching the right people. Finally, remember the importance of how potential employees will feel about working at your company, which is why knowing what they’re looking for in an employer is important when putting together a job posting you want them to read.