Description

Develop strategy for marketing technology stack and identify areas to streamline and increase efficiency
Evaluate, implement and operate marketing technology systems and solutions (e.g. CRM platforms, app tracking platforms, campaign creation tools, bidding tools)
Integrate marketing technology products with each other
Monitoring of marketing data and ensure it's being collected properly and connected with internal systems
Translate Marketing requirements and collaborate with Tech, Product and Data teams to define project scope and responsibilities, to optimize marketing operation processes
Oversee the implementation of tracking methods to ensure marketing campaigns data is collected properly and efficiently (e.g. Google Tag Manager, naming conventions)
Improve organic traffic by leading and driving SEO efforts
Train, support and troubleshoot marketing members on using marketing technology products
Lead relationship management with internal technology users and vendors

Responsibilities

Bachelor’s Degree or higher (preferred Computer Science or other related Technical major)
4-5 years of working experience in Project Management with technical and marketing touchpoints
Proven ability to improve marketing operations through tooling, distill problems down to their root cause and articulate solutions
Extensive knowledge and familiarity with digital marketing channels (e.g. email, website, seo, social media, paid ads, app store optimization)
Experience with marketing tools and platforms, such as Google Tag Manager, Blueshift, Seach360, Omniture, Adobe
Knowledge of reporting and data visualization tools such as Google Analytics
Team player with excellent communication skills
Able to navigate and work with culturally diverse teams across departments
Fluency in both English and Mandarin

Plus

Experience in high tech, software development, education technology industries
Experience in growing and scaling company growth or start up team experience
Experience in companies with global / regional presence with offices across different countries
Understanding of performance marketing, SEO and content management
Passion for language learning