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Search Engine Marketing Specialist

  • IT, Software development, System Engineering Jobs
  • Marketing and PR, Advertising and Creative Media Jobs

Description

●  Help SMBs define their performance based paid & organic marketing strategies

●  Help your clients maximize qualified traffic to their sites

●  Maximize the use of analytics and insights to drive online KPIs

● Ability to create and analysis an on-site and off-site SEO audits

● Ability to conduct and deliver local keyword strategy recommendations

● Eventually have the confidence to share your knowledge and train our existing German campaign managers on all things SEO & Paid online marketing

● Work with the product team to highlight risks and opportunities to improve our product offerings

● Work with our content managers to help them understand how to deliver content that is better optimised

● Analyse and report on paid organic marketing activity, customer & sales impacts & ROI

● Analyse and deliver your reports to management on the overall performance of SEO campaigns

Specific Requirements

● Professional experience & interest in SEO/SEA for at least 2 years
● Native or near native German language skills and a strong command of English (Written and Spoken). The campaigns you work on will be German, but internal communication will be English.
● Strong interpersonal skills and ability to work with cross-functional teams
● Strong analytical skills , excellent with excel and other reporting / analytical tools
● Ability to create professional reports in PowerPoint and present findings to important partners and internal senior management
● Experience with SalesForce, Jira and confluence is a plus
● Strong communication and presentation skills. You should be confident and able to train groups of several campaign managers
● You know your way around Google AdWords and have set up some PPC campaigns in the past
● Bonus points if you are Google Ads certified
● You have worked with some of the following SEO tools; Raven Tools, SEMRush, Moz, ahrefs, Majestic
● Bonus points if you have worked with SEranking
● You already know how to use Screaming frog, Google Analytics and Search Console

Hard Skills

  • G-Suite
  • Advanced Excel Skills (queries, pivot tables, formulas, macros)
  • Digital marketing campaigns
  • Search Engine Optimization (SEO)
  • Google Analytics
  • Organic Search
  • Keyword research and mapping
  • Marketing plan development
  • Pay-per-click advertising (PPC)
  • Cross-functional collaboration
  • Advanced writing skills

Soft Skills

  • Communication
  • Strategic thinker

We offer

  • Full-time (40 hours) position.
  • 35-40k gross per year (incl. holiday pay) + possibility to earn additionally in the form of commissions
  • A position in which you can develop
  • Work with a talented team of experts that will help you develop your skills
  • A fantastic location in Amsterdam!
  • A group of energetic, multicultural colleagues (with over 30 nationalities in a team of 150 people!).