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Digital Content Manager
- Telecommunication, Call Centre, Customer Service Jobs
- Marketing and PR, Advertising and Creative Media Jobs
- Management (incl. project, product management & human resources)
Description
- Manage all content being written by onshore and offshore writers with the goal of obtaining top Google rankings for every relevant organic search term.
- Planning and overseeing content creation for digital ads (SEM and social)
- Creating and maintaining a content calendar for TV, sport and movies ensuring that the best marketing channels are used depending on message and audience
- Create new offer pages to support promotions, social media, and SEM campaigns
- Supporting best practise Call To Actions across all articles
- Manage CompareTV’s internal project management tools for all content projects and tasks
- Use SEO writing tools to ensure all of your own articles are written in a way that gives it the best opportunity to rank well in SEO
Responsibilities
- 4-6 years of relevant content marketing experience
- A proven track record of converting clients or customers via blog content/organic SEO
- A demonstrated ability to create content which ranks on the first page of Google
- You view content as both a conversion tool, and a product in its own right. It needs to generate ROI for the company, whilst also meeting the standards of professional journalism
- Strong understanding of content marketing tactics including digital advertising, social media marketing, and use of content analytics
- Working knowledge of SEO best practices and the toolkit of Google requirements
- Experience in managing a team of writers (onshore & offshore)
- Great communication skills
Hard Skills
- Digital marketing campaigns
- Search Engine Optimization (SEO)
- Google Analytics
- Organic Search
- Social media marketing (SMM)
- Marketing plan development
- Content Creation and Management
- Team management
- Best practice development
Soft Skills
- Communication
- Leadership
