Description

Understanding the objectives for the respective partnerships, ensuring all activity aligns and helps to drive positive performance
Accountability for compilation and writing of internal and external marketing and creative briefs, including stakeholder alignment, objective setting and defining ROI metrics
Working with stakeholders to identify new ways to integrate and use sponsorships as a catalyst for storytelling
Input into customer segmentation, branding and campaign proposition
Identifying and developing sponsor marketing / promotional opportunities through research, creative thinking and industry-standard campaigns
Coordinating marketing campaign plans against the roadmap with partners and sponsors, ensuring that both internal and external stakeholders are aligned
Continuously strengthen day-to-day relationships through exceptional service, and impeccable delivery
Ensuring brand stewardship and maintaining reputation of the sponsor through brand knowledge
Balance creative flair with strategy – ensure that campaigns are engaging for customers but well managed and optimized to key business and partner objectives within their sponsorship strategy
Ensure the team's activity is delivered within budget and continuously looks for efficiencies
Understand and develop the measurements of success e.g. ensure all sponsorships are maximized to their full potential, achieving commercial and brand KPI’s
Create, with stakeholders areas to develop and leverage across the customer journey including customer loyalty/reward programs.
Work with internal communications and internal stakeholders to ensure our own people are excited about sponsorship opportunities and understand the importance of sponsorship in our overall brand strategy
Support in reporting back to the business on monthly basis against defined KPI’s
Completing partnership debriefs which lead to strong renewal conversations
Develop & share best practice amongst the team

Responsibilities

You will be a confident, tenacious relationship builder and problem solver taking responsibility for extensive sponsor projects
You will need to demonstrate brand passion, business acumen, commercial awareness, with the ability to build excellent stakeholder relationships
Excellent communication, negotiation and influencing skills
3+ years’ experience working across all marketing disciplines as well as extensive and passion for sponsorship and live events
Entrepreneurial attitude, proactive and tenacity to always look for better ways
Demonstrate strategic ability and commercial thinking, balanced with a can-do, roll your sleeves up attitude
Insight driven, making decisions rooted in customer benefit, strategic fit and commercial understanding
Great team work

Hard Skills

Contract negotiations
Opportunity analysis
Relationship building
Customer success
Marketing plan development
Team management
Team building
Contract management
Business planning
Partnership agreements
Product roadmapping
Risk assessments
Best practice development
Business analysis
Accountability

Soft Skills

WEIRD ESPORTS INDIA

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Main info
Language English
Experience level Mid Level
Job type Full Time
Salary negotiable
CountryIndia

Esports Marketing and Sponsorship Manager

Description

Understanding the objectives for the respective partnerships, ensuring all activity aligns and helps to drive positive performance

Accountability for compilation and writing of internal and external marketing and creative briefs, including stakeholder alignment, objective setting and defining ROI metrics

Working with stakeholders to identify new ways to integrate and use sponsorships as a catalyst for storytelling

Input into customer segmentation, branding and campaign proposition

Identifying and developing sponsor marketing / promotional opportunities through research, creative thinking and industry-standard campaigns

Coordinating marketing campaign plans against the roadmap with partners and sponsors, ensuring that both internal and external stakeholders are aligned

Continuously strengthen day-to-day relationships through exceptional service, and impeccable delivery

Ensuring brand stewardship and maintaining reputation of the sponsor through brand knowledge

Balance creative flair with strategy – ensure that campaigns are engaging for customers but well managed and optimized to key business and partner objectives within their sponsorship strategy

Ensure the team's activity is delivered within budget and continuously looks for efficiencies

Understand and develop the measurements of success e.g. ensure all sponsorships are maximized to their full potential, achieving commercial and brand KPI’s

Create, with stakeholders areas to develop and leverage across the customer journey including customer loyalty/reward programs.

Work with internal communications and internal stakeholders to ensure our own people are excited about sponsorship opportunities and understand the importance of sponsorship in our overall brand strategy

Support in reporting back to the business on monthly basis against defined KPI’s

Completing partnership debriefs which lead to strong renewal conversations

Develop & share best practice amongst the team

Responsibilities

You will be a confident, tenacious relationship builder and problem solver taking responsibility for extensive sponsor projects

You will need to demonstrate brand passion, business acumen, commercial awareness, with the ability to build excellent stakeholder relationships

Excellent communication, negotiation and influencing skills

3+ years’ experience working across all marketing disciplines as well as extensive and passion for sponsorship and live events

Entrepreneurial attitude, proactive and tenacity to always look for better ways

Demonstrate strategic ability and commercial thinking, balanced with a can-do, roll your sleeves up attitude

Insight driven, making decisions rooted in customer benefit, strategic fit and commercial understanding

Great team work

Hard Skills

Soft Skills