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Esports Marketing and Sponsorship Manager
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Description
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Understanding the objectives for the respective partnerships, ensuring all activity aligns and helps to drive positive performance
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Accountability for compilation and writing of internal and external marketing and creative briefs, including stakeholder alignment, objective setting and defining ROI metrics
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Working with stakeholders to identify new ways to integrate and use sponsorships as a catalyst for storytelling
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Input into customer segmentation, branding and campaign proposition
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Identifying and developing sponsor marketing / promotional opportunities through research, creative thinking and industry-standard campaigns
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Coordinating marketing campaign plans against the roadmap with partners and sponsors, ensuring that both internal and external stakeholders are aligned
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Continuously strengthen day-to-day relationships through exceptional service, and impeccable delivery
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Ensuring brand stewardship and maintaining reputation of the sponsor through brand knowledge
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Balance creative flair with strategy – ensure that campaigns are engaging for customers but well managed and optimized to key business and partner objectives within their sponsorship strategy
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Ensure the team's activity is delivered within budget and continuously looks for efficiencies
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Understand and develop the measurements of success e.g. ensure all sponsorships are maximized to their full potential, achieving commercial and brand KPI’s
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Create, with stakeholders areas to develop and leverage across the customer journey including customer loyalty/reward programs.
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Work with internal communications and internal stakeholders to ensure our own people are excited about sponsorship opportunities and understand the importance of sponsorship in our overall brand strategy
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Support in reporting back to the business on monthly basis against defined KPI’s
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Completing partnership debriefs which lead to strong renewal conversations
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Develop & share best practice amongst the team
Responsibilities
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You will be a confident, tenacious relationship builder and problem solver taking responsibility for extensive sponsor projects
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You will need to demonstrate brand passion, business acumen, commercial awareness, with the ability to build excellent stakeholder relationships
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Excellent communication, negotiation and influencing skills
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3+ years’ experience working across all marketing disciplines as well as extensive and passion for sponsorship and live events
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Entrepreneurial attitude, proactive and tenacity to always look for better ways
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Demonstrate strategic ability and commercial thinking, balanced with a can-do, roll your sleeves up attitude
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Insight driven, making decisions rooted in customer benefit, strategic fit and commercial understanding
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Great team work
Hard Skills
- Contract negotiations
- Opportunity analysis
- Relationship building
- Customer success
- Marketing plan development
- Team management
- Team building
- Contract management
- Business planning
- Partnership agreements
- Product roadmapping
- Risk assessments
- Best practice development
- Business analysis
- Accountability
Soft Skills
- Communication
- Leadership
- Problem-solver
- Strategic thinker
- Responsible
