Description

Contribute to the development and execution of marketing plan, new product introductions, packaging changes, and consumer promotions.
Assist in creation and execution of marketing campaigns out to the trade/banners, working with Key Account Managers to secure ‘white space’ opportunities and align with corporate business objectives and marketing calendar.
Draft and continually improve all Sales Materials (sell sheets, presentations, etc.), ensuring timely coordination.
Observe and analyze Nielsen data, category insights, market trends and competitive activities to seek out innovative ways to build the brands.
Manage and oversee experiential marketing program, including but not limited to staff, organizing training, car fleet, management of outside agency (where applicable) and reporting.
Maintain coupon inventory and tracking of redemption.
Creates and collaborates on customer-specific proposals and programs.
Assists the Sales & Marketing team “on the ground” with events, demos, and trade shows.
Work on special projects and other duties/responsibilities as assigned.

Responsibilities

Bachelor’s Degree (preferably in Marketing).
Minimum of 2 years previous experience in Marketing and/or CPG. New product development and innovation expertise.
A self-starter with an entrepreneurial spirit with a ‘can-do’ attitude who enjoys working in a fast-paced environment.
An understanding of Branded and Private Label Business practices.
An ability to think and act analytically and well as creatively.
Experience in working with cross-functional teams.
Strong time management and organizational skills.
Excellent writing, editing, and proofreading skills.
Must be able to work in a fast-paced environment with short turn-around deliverables.
Demonstrates ability to understand customer needs and apply appropriate solutions.
Takes personal responsibility for decisions and delivering results.
Demonstrates high sense of urgency and ability to meet strict deadlines.
Demonstrates strong negotiation, presentation and analytical skills.
Effectively communicates across all levels - both in writing & verbally
Demonstrates strong ability to build productive relationships.
Effectively uses persuasion to influence key providers/decision makers)
Positive and professional demeanor.
Excellent prioritization skills. Ability to multitask.
Ability to effectively interact with people at all levels, strong team player
Ability to act with discretion, patience and diplomacy.
Ability to maintain confidentiality.