Description

Independently collaborate with business teams to gain insights out of reporting in partnering units – define actionable initiatives that positively impact traffic.
Provide traffic insights inclusive of data management, profiling, tagging, budgeting, forecasting, and analytics with operational oversight.
Forecast and manage the Central SEO budget. Lead quarterly budget planning & manage budget spend.
Work closely with cross-functional teams to create and update landing pages and websites optimized for converting traffic.
Track results of spending and perform testing for continual improvement.
Guiding and building your team to manage lead generation efforts for organic traffic.
Taking full ownership of the day-to-day on-site/off-site SEO development & optimization activities across websites.
Monitor, evaluate, and build Google Analytics reports to optimize, measure users, and track conversions.
Coach and support the Site teams to ensure maximum results.

Responsibilities

Bachelor’s degree in Marketing (optional).
5-7 years of SEO experience or equivalent in digital marketing acquisition.
2+ years of experience working in a similar role, ideally within the iGaming industry, or background in a multi-brand environment.
Leadership experience
Open to change
iGaming experience (optional)
Self-motivation
Experience in content creation
Amplification
Detail-orientation
Great communication skills