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(Junior) CRM Manager (m/f/x) - Berlin

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Description

  • Supporting the implementation of automated life cycle programs, list-building measures, and cross-country and cross-channel CRM campaigns (email, offline, and web channels).
  • Helping to develop the technical functionality of our referral and VIP program.
  • Monitoring and reporting on CRM performance, A/B testings, and improvement of our advanced segmentation strategies to drive our growth targets.
  • Creating and optimizing weekly newsletters (planning, campaign creation, analyses) in close cooperation with the marketing teams.
  • Working closely with the CRM Team Lead and coordination with adjacent departments, such as marketing and content.

Responsibilities

  • University degree in business studies with a focus on marketing or a related field.
  • Experience in CRM, e-mail marketing and/or marketing automation, ideally in direct-to-consumer e-commerce.
  • Preferably first experience with offline mailings, loyalty and referral programs.
  • Knowledge of email KPIs and CRM-related metrics.
  • Passion for CRM-related topics with a hunger to learn more and innovate; experience with common CRM tools, such as Emarsys, is a plus.
  • Structural thinking and analytical mindset, combined with strong creativity and natural curiosity.
  • Fluent in English, fluency in German is a plus.

Hard Skills

  • Customer relationship manager (CRM)
  • Business correpondence
  • Digital marketing campaigns
  • Content Creation and Management
  • Cross-functional collaboration
  • Performance reviews
  • Executive updates
  • Advanced language knowledge
  • Advanced writing skills

Soft Skills

  • Communication
  • Strategic thinker
  • Organized
  • Creative
  • Enthusiastic
Hashtag You
  • Main info
  • Language German, English
  • Experience level Entry Level
  • Job type Full Time
  • Salary negotiable
  • CountryGermany
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We offer

  • University degree in business studies with a focus on marketing or a related field.
  • Experience in CRM, e-mail marketing and/or marketing automation, ideally in direct-to-consumer e-commerce.
  • Preferably first experience with offline mailings, loyalty and referral programs.
  • Knowledge of email KPIs and CRM-related metrics.
  • Passion for CRM-related topics with a hunger to learn more and innovate; experience with common CRM tools, such as Emarsys, is a plus.
  • Structural thinking and analytical mindset, combined with strong creativity and natural curiosity.
  • Fluent in English, fluency in German is a plus.