• Strategize along with the team to curate and create good content for all SM channels with the intent to increase viewership and engagement (Twitter/Instagram/Facebook/LinkedIn/YouTube/Potentially Podcast)

• Create reels, animation videos and graphical content as per brand guidelines and trends suited to the sector

• Communicate with followers, respond to queries in a timely manner and monitor customer reviews

• Manage paid promotion across SM channels 

• Manage performance marketing strategies and analyse data to improve results 

• Perform research on current benchmark trends and audience preferences 

• Analyse SM data, suggest means to optimize content and to further increase apt viewership as per brand target audience 

• Collaborate internally across teams to ensure brand consistency

• Train internal teams on social media strategy in order to maintain a cohesive brand strategy across social media

• Stay up-to-date with current technologies and trends in social media, design tools and applications

We’re looking for a passionate and talented Social Media Associate to curate engaging content, ideate strategies and manage social media channels of the brand. The candidate will be a creative thought-partner to the Dextrus team and play a central role in translating the DEXTRUS brand at a national and global level to activate new and existing markets.