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Marketing Officer

Description

Oversees the development and execution of a university wide branding initiative to achieve goals and objectives.
Liaises with university departments and faculties to ensure their inclusion into the brand initiative.
Develops detailed project plans to outline key assets, schedules, design and creative resources.
Develops budget for projects, coordinates financials and account requirements with appropriate offices, monitors costs at each stage of production and adjusts if necessary.
Monitors project process and re-negotiate schedules as necessary.
Oversees the accuracy and quality of the work produced.
Develops creative briefs and determines creative, photography, design and executional requirements for integrated campaigns, advertisements, marketing collateral, display materials, websites, etc.
Builds strong client relationships, manages feedback and provides clear direction for internal teams.
Provides support and strategic advice to clients, including campaign and brand planning, messaging, design, creative, etc.
Researches and monitors key industry developments and competitive activity to apply to the day-to-day development of client marketing programs.

Responsibilities

To help us learn more about you, please provide a cover letter and resume describing how you meet the following required qualifications:
Completion of a post-secondary degree program in Communications or Business with a major in Marketing, or a related field.
Strong organizational and time management skills. Meticulous attention to detail and excellent communication skills.
This position also requires a strong knowledge of managing complex brand program or campaign roll outs, in addition to great client management skills.
Minimum of 5 years of relevant experience in a busy advertising agency or similar environment is required. Agency experience is preferred.

Hard Skills

Product development
Relationship building
Marketing research
Customer success
Client management
Competitor research
Digital marketing campaigns
Branding (Online Brand Identity)
Cross-functional collaboration
Budgeting
Process improvement
Business planning
Business analysis
Timelines
Deliverable management
Scheduling
Accountability
Advanced language knowledge
Advanced writing skills

Soft Skills

Ryerson University

View profile

Main info
Language English
Experience level Mid Level
Job type Temporary
Salary negotiable
CountryCanada

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Marketing Officer

Description

Oversees the development and execution of a university wide branding initiative to achieve goals and objectives.

Liaises with university departments and faculties to ensure their inclusion into the brand initiative.

Develops detailed project plans to outline key assets, schedules, design and creative resources.

Develops budget for projects, coordinates financials and account requirements with appropriate offices, monitors costs at each stage of production and adjusts if necessary.

Monitors project process and re-negotiate schedules as necessary.

Oversees the accuracy and quality of the work produced.

Develops creative briefs and determines creative, photography, design and executional requirements for integrated campaigns, advertisements, marketing collateral, display materials, websites, etc.

Builds strong client relationships, manages feedback and provides clear direction for internal teams.

Provides support and strategic advice to clients, including campaign and brand planning, messaging, design, creative, etc.

Researches and monitors key industry developments and competitive activity to apply to the day-to-day development of client marketing programs.

Responsibilities

To help us learn more about you, please provide a cover letter and resume describing how you meet the following required qualifications:

Completion of a post-secondary degree program in Communications or Business with a major in Marketing, or a related field.

Strong organizational and time management skills. Meticulous attention to detail and excellent communication skills.

This position also requires a strong knowledge of managing complex brand program or campaign roll outs, in addition to great client management skills.

Minimum of 5 years of relevant experience in a busy advertising agency or similar environment is required. Agency experience is preferred.

Hard Skills

Soft Skills