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Oversees the development and execution of a university wide branding initiative to achieve goals and objectives.
Liaises with university departments and faculties to ensure their inclusion into the brand initiative.
Develops detailed project plans to outline key assets, schedules, design and creative resources.
Develops budget for projects, coordinates financials and account requirements with appropriate offices, monitors costs at each stage of production and adjusts if necessary.
Monitors project process and re-negotiate schedules as necessary.
Oversees the accuracy and quality of the work produced.
Develops creative briefs and determines creative, photography, design and executional requirements for integrated campaigns, advertisements, marketing collateral, display materials, websites, etc.
Builds strong client relationships, manages feedback and provides clear direction for internal teams.
Provides support and strategic advice to clients, including campaign and brand planning, messaging, design, creative, etc.
Researches and monitors key industry developments and competitive activity to apply to the day-to-day development of client marketing programs.
To help us learn more about you, please provide a cover letter and resume describing how you meet the following required qualifications:
Completion of a post-secondary degree program in Communications or Business with a major in Marketing, or a related field.
Strong organizational and time management skills. Meticulous attention to detail and excellent communication skills.
This position also requires a strong knowledge of managing complex brand program or campaign roll outs, in addition to great client management skills.
Minimum of 5 years of relevant experience in a busy advertising agency or similar environment is required. Agency experience is preferred.
- Product development
- Relationship building
- Marketing research
- Customer success
- Client management
- Competitor research
- Digital marketing campaigns
- Branding (Online Brand Identity)
- Cross-functional collaboration
- Process improvement
- Business planning
- Business analysis
- Deliverable management
- Advanced language knowledge
- Advanced writing skills
- Time management
- Attention to detail