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Senior Public Relations Executive

  • Marketing and PR, Advertising and Creative Media Jobs
  • Management (incl. project, product management & human resources)
  • Fashion Jobs


Planning, developing and implementing PR strategies.

Organizing and coordinating PR activities.

Communicating with colleagues and key spokespeople.

Liaising with, and answering inquiries from media, individuals and other organizations, often via telephone and email.

Creating media opportunities and building media relations.

Coordinating with celebrities for sourcing opportunities.

Collating and analyzing media coverage.

Writing or editing in-house magazines, case studies, speeches, articles and annual reports.

Researching, writing and distributing press releases to targeted media.

Preparing and supervising the production of publicity brochures, handouts, direct mail leaflets, promotional videos, photographs, films and multimedia programme's.

Devising and coordinating photo opportunities.

Organizing events including press conferences, exhibitions, open days and press tours.

Manage media activities and media coordination's during events.

Sending press invites, and making coverage report.

Managing the PR aspect of a potential crisis situation.

Specific Requirements

Minimum 3 years of relevant experience.

Good Written & Verbal Communication Skills.

Enthusiastic about communication & writing.

Understanding about the Industry.

Tech Savvy.

Ability to multi task.

Hard Skills

  • Business correpondence
  • Multi-line phone proficiency
  • Customer relations
  • Opportunity analysis
  • Marketing research
  • Marketing plan development
  • Cross-functional collaboration
  • Business planning
  • Scheduling
  • Accountability
  • Executive updates
  • Advanced language knowledge
  • Advanced writing skills

Soft Skills

  • Communication
  • Skilled Collaborator
  • Multitasker
  • Organized
  • Enthusiastic