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Product Marketing Manager

  • IT, Software development, System Engineering Jobs
  • Marketing and PR, Advertising and Creative Media Jobs
  • Management (incl. project, product management & human resources)
  • Sales, Business Development, Business Consulting

Description

  • Develop market intelligence and become an expert on our target customers — who they are, how they buy and why;
  • Understand Ingrid's competitive landscape — learn about our competition and how they are positioned;
  • Collaborate with the Product and Commercial teams to develop product positioning and formulate messaging strategy that resonates with our target audience; liaise with Brand Designer to create professional-grade assets;
  • Select the best digital approaches to get Ingrid's product to the market, raise awareness of our offer and make sure it reaches the right customers;
  • Move our target clients through a funnel that converts them from a general audience into paying customers.

Responsibilities

  • You're enthusiastic and comfortable around the e-commerce ecosystem and SaaS space;
  • You're familiar with market analysis and product marketing tactics;
  • You quickly learn and translate product features into a go-to-market strategy;
  • You’re a brilliant communicator with experience in conveying ideas to end users and engineering teams alike;
  • Background in design and copywriting is a plus;
  • You're motivated to take initiative, maintain ownership of tasks and try new things;
  • You're ready to work independently, tirelessly and fearlessly to get Ingrid’s message across using different channels and media.

Hard Skills

  • Opportunity analysis
  • Marketing research
  • Customer success
  • Competitor research
  • Digital marketing campaigns
  • Social media marketing (SMM)
  • Graphic design
  • Marketing plan development
  • Content Creation and Management
  • Cross-functional collaboration
  • Advanced language knowledge
  • Advanced writing skills

Soft Skills

  • Communication
  • Team player
  • Responsible
  • Innovation
  • Enthusiastic

We offer

  • Attractive salary - depending on skills, experience, and potential;
  • Flexible cooperation and a unique, informal atmosphere;
  • The opportunity to develop your skills and gain experience by working with strong international brands on innovative projects;
  • Annual professional development budget;
  • Support from experienced team members;
  • Great teamwork at a highly ambitious startup.