Go Back
Product Marketing Manager
- IT, Software development, System Engineering Jobs
- Marketing and PR, Advertising and Creative Media Jobs
- Management (incl. project, product management & human resources)
- Sales, Business Development, Business Consulting
Description
-
Develop market intelligence and become an expert on our target customers — who they are, how they buy and why;
-
Understand Ingrid's competitive landscape — learn about our competition and how they are positioned;
-
Collaborate with the Product and Commercial teams to develop product positioning and formulate messaging strategy that resonates with our target audience; liaise with Brand Designer to create professional-grade assets;
-
Select the best digital approaches to get Ingrid's product to the market, raise awareness of our offer and make sure it reaches the right customers;
-
Move our target clients through a funnel that converts them from a general audience into paying customers.
Responsibilities
-
You're enthusiastic and comfortable around the e-commerce ecosystem and SaaS space;
-
You're familiar with market analysis and product marketing tactics;
-
You quickly learn and translate product features into a go-to-market strategy;
-
You’re a brilliant communicator with experience in conveying ideas to end users and engineering teams alike;
-
Background in design and copywriting is a plus;
-
You're motivated to take initiative, maintain ownership of tasks and try new things;
-
You're ready to work independently, tirelessly and fearlessly to get Ingrid’s message across using different channels and media.
Hard Skills
- Opportunity analysis
- Marketing research
- Customer success
- Competitor research
- Digital marketing campaigns
- Social media marketing (SMM)
- Graphic design
- Marketing plan development
- Content Creation and Management
- Cross-functional collaboration
- Advanced language knowledge
- Advanced writing skills
Soft Skills
- Communication
- Team player
- Responsible
- Innovation
- Enthusiastic
We offer
-
Attractive salary - depending on skills, experience, and potential;
-
Flexible cooperation and a unique, informal atmosphere;
-
The opportunity to develop your skills and gain experience by working with strong international brands on innovative projects;
-
Annual professional development budget;
-
Support from experienced team members;
-
Great teamwork at a highly ambitious startup.