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Brand & Marketing Manager - Germany

  • Banking, Finance, Insurance, Accounting and Trade jobs
  • Marketing and PR, Advertising and Creative Media Jobs
  • Management (incl. project, product management & human resources)
  • Sales, Business Development, Business Consulting

Description

  • Build and execute brand strategy in Germany and create brand awareness around Luko leveraging all relevant channels (e.g., blogs, social networks, press).
  • Prepare the communication plan for Germany (website, PR, OOH, social, content).
  • Lead the content roadmap for Germany.
  • Manage the selection of PR and creative agencies to support the communication of Luko.
  • Develop the tone of voice, based on the Group-wide approach, but tailored for the German market.
  • Run user interviews and market research to design the campaigns, communication and content plan for Luko in the German market.
  • Develop partnerships with local ecosystem to build our brand and communications campaigns.
  • Research and watch on the German market to identify new startups, insurance players, society momentum or any event.

Responsibilities

  • Solid experience in brand & communication (PR, OOH, social media...) as a Brand / Comms / Marketing Manager or a similar role.
  • Natural communication and interpersonal skills, written & spoken.
  • High level of organisation, a structured approach and an ability to handle multiple topics at once.
  • Confidence working in fast-paced and ambiguous environments, you prefer working proactively.
  • Team spirit, enjoying small structures where ownership and scope will evolve.
  • Experience working with external agencies and partners, building strong relationships.
  • Some knowledge of growth channels (social ads, SEO...).
  • Languages: German and English is mandatory, French would be a plus.
  • Experience in a start-up/ scale-up organisation.
  • Some exposure working with multiple markets and /or the launch of a new country.
  • Previously executed communication plans for a new launch.

Hard Skills

  • Opportunity analysis
  • Relationship building
  • Marketing research
  • Digital marketing campaigns
  • Search Engine Optimization (SEO)
  • Social media marketing (SMM)
  • Branding (Online Brand Identity)
  • Marketing plan development
  • Cross-functional collaboration
  • Advanced language knowledge
  • Advanced writing skills

Soft Skills

  • Communication
  • Team player
  • Strategic thinker
  • Multitasker
  • Organized
Luko
  • Main info
  • Language German, English, French
  • Experience level Mid Level
  • Job type Full Time
  • Salary negotiable
  • CountryGermany
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We offer

  • Be part of the fastest growing insurtech in Europe.
  • Be part of the #1 French scale-up to work for in terms of well-being.
  • Benefit from a great equity plan.
  • Nice perks (meal vouchers, unlimited days off, mental health support with Moka.care etc.)
  • Evolve in a stimulating and challenging environment.
  • Share and learn with a passionate and diverse team.
  • Friendly team and offices in Paris and Madrid.
  • Remote friendly (see our No Border Policy).