Description

Create, execute, and optimize direct-to-consumer marketing plans to ensure traffic goals are met for online programs.
Review and execute all marketing tactics.
Ensure best practices are followed.
Innovate new approaches to test.
Closely track performance of tactics and progress of programs on a daily basis, adjusting marketing tactics as necessary to meet client objectives and contracted deliverables.
Analyze traffic of all programs and provide strategic analysis of campaigns/creative units.
Optimize targeting and segmentation to improve response rates and overall yield.
Interface directly with sales and internal teams on specific program performance.
Cross-functionally manage all internal teams, including business intelligence, project management, and production teams, around tracking and reporting of marketing tactics and overall campaign.

Responsibilities

2 plus years combined experience in any of the following: digital industries - Agency, publishing, marketing (pharmaceutical related field, i.e. Pharma agency, Pharma organization, Pharma Analytics a plus).
Bachelor's degree in Marketing, Business, Finance or a related degree; or an additional 4 years' experience as described above.
Familiarity with email, media, and contextual linking.
Strong understanding of analytics tools such as SiteCatalyst, Google analytics, omniture, DoubleClick, etc.
Experience working directly with a sales team, i.e., sales deployment, sales analytics, sales.
Advanced MS Excel and Access skills.
Excellent communication and writing skills.
Demonstrated ability to work in a fast-paced environment.
Responsible, accountable and result-driven.