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Concept Writer Nation Branding (m/w/d), Berlin

  • Marketing and PR, Advertising and Creative Media Jobs
  • Journalism Jobs


mc Group is the No.1 communication agency in Europe, the No.1 in GCC/MENA, No. 6 in Asia Pacific and No. 11 worldwide. As the only German-led global communication network, mc Group is present in more than 80 countries on all five continents. Moreover, mc Group is the world market leader in Nation Branding including tourism promotion and investment promotion.

As a fully integrated agency, mc Group’s portfolio includes PR, advertising and media, corporate publishing, multimedia, sport/youth/music marketing, event management and TV production. Our clients include major national and international brands, associations, governmental institutions and media companies.


To strengthen our team we are looking for a


Concept Writer Nation Branding (m/w/d), Berlin         



Your responsibilities


  • Development of new global concepts in the area of nation branding and politics for PR and integrated communications campaigns for clients such as various governments worldwide (e.g. Germany, France, UK, Russia, China, etc.) and international organizations (e.g. European Commission, EEAS, IMF, World Bank, United Nations, etc.).
  • Provide valuable input by conducting desk research and drafting quality content in English covering numerous topics
  • Research nation and city branding indexes to provide solid evidence in proposals
  • Attend department briefings/meetings and maintain regular contact with mc colleagues and external partners throughout the pitch process
  • Keep in close and timely contact with senior members of the team and provide regular updates on the pitch process, when required
  • Format documents ensuring consistent layout, look and feel of proposals.


Your profile 


  • Bachelor’s or postgraduate degree in political science, international relations, politics, economics etc.
  • First professional experience and / or internship in an agency environment would be considered an asset;
  • Real zest for research and creative writing together with a passion for travel and tourism sector
  • Proficiency in English and an in-depth knowledge of MS Office is a must; knowledge of Adobe tools would be an asset
  • Proficiency in German will be considered an advantage but is not a requirement

Hard Skills

  • Microsoft Office
  • Content Creation and Management
  • Adobe Creative Suite

Soft Skills

  • Communication
  • Decision maker
  • Enthusiastic

We offer

  • International team working for international clients
  • Flat hierarchies with your own working space to develop your design skills
  • Free training opportunities provided by our mc Academy
  • Workplace in the heart of Berlin
  • Working in a 360 ° -integrated communications agency