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SEO & SMO Executive
- Marketing and PR, Advertising and Creative Media Jobs
Description
- Build and manage the company’s social media profiles and presence, including Facebook, Twitter, LinkedIn, Instagram, and additional channels that may be deemed relevant
- Strategizing, planning, and executing end-to-end organic and inorganic campaigns for external audiences including defining benchmarks, analyzing data, optimizing and generating leads
- Work alongside content marketers/ graphic designers to help distribute content that educates and entertains our audience and supports marketing goals
- Knowledge of running culture/ talent campaigns to attract and retain talent
- Proficient in Social Media Inorganic Marketing, strategy formulation with a strong focus on research, profiling audience, preparing Budget, Reporting, and Optimization of key performance metrics like conversion rates, customer acquisition cost, lead cost, engagement rate, ROI, etc
- Identify trends and insights, and optimize spend and performance based on the insights
- Drive consumer engagement by activating ideas/concepts through excellent, innovative engaging social media content and interaction ideas.
- Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints and optimize user funnels
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
- Closely monitors competition and conversations about clients, new trends, and hot topics and takes rapid action to capitalize on them on social media
- Develop innovative ideas & promotions on all platforms.
Hard Skills
- Digital marketing campaigns
- Search Engine Optimization (SEO)
- Google Analytics
- Organic Search
- Social media marketing (SMM)
- Pay-per-click advertising (PPC)
- Content Creation and Management
