Do you want to work in a fast-paced environment where you will be challenged, rewarded and inspired? Come and join Dolead, one of the top lead generation companies. We help advertisers drive more sales using our lead generation technology at scale. 

Description

 

We are currently seeking a Head Of Marketing to join our Sales & Marketing team beginning of January 2021. This position will play an integral role in growing brand awareness and increasing market penetration for Dolead in the industry. This position is a highly cross-functional, strategic role which will require both creative and analytical thinking

 

What we are looking for :

 

• 7+ years’ experience in senior B2B marketing roles.
• Superior writing, editing, presentation, storytelling skills
• Comfortable and effective interacting with senior management and key stakeholders
• Management: Experience building, nurturing and retaining a productive and engaged team.
• Ability to multitask and work in a fast-paced environment
• Strong communication skills; customer focused; adaptive to change
• Relevant Bachelor’s degree required and MBA a plus
• Able to work in a fast paced environment
• Fluent in French and English 
• You share Dolead’s Corporate Values (Data wins argument; Work Hard / Play Hard; POC and Scale; Your Success is my Success) 

Your missions :

 

• BRAND STRATEGY

POSITIONING: Own Dolead brand positioning and communication strategy and define how to execute it on all relevant media (website, professional networks and Traditional as B2B press, events)

BUDGET: Oversee the overall global marketing budget and roadmap, and track ROI / key metrics

ROADMAP: Define a clear content roadmap (what content the company is going to create and at what intervals)

 

• BRAND AWARENESS EXECUTION 

CONTENT: Manage efficient content creation efforts (speaker presentation, use case, articles, white papers)

COMMUNICATION: Establish and enforce Dolead’s brand positioning across digital assets (e.g. website, social media)

PR: Issue press releases and increase Dolead credentials (e.g. awards) in the lead generation industry 

 

• DEMAND GENERATION

STRATEGY: Identify growth opportunities for Dolead (hunting grounds) with Sales and operational teams

REPORTING & MANAGEMENT

 

• MANAGEMENT AT A “HEAD OF” SENIORITY LEVEL

MANAGEMENT: Manage the Global Marketing team including the Demand Generation team, agencies and freelancers

MINDSET: Be on top of trends of the market, think strategically and contribute to new ideas and best practices