The Marketing Manager works across the German team to help drive the marketing-related go-to-market strategy and activities for our products, with a special focus on localisation of the content and messaging to ensure maximum impact in the German market. They support the Sales Enablement function, and programme-manage all German marketing projects.

 

This role reports to Regional Marketing Director, EMEA. This role is based in Berlin.

 

Skills & Abilities:

 

 

• Native, bi-lingual, or professional German language proficiency
• Good understanding of digital marketing and advertising ecosystem in Germany
• BA/BS degree or equivalent practical experience
• 3+ years digital marketing or communications experience in German market
• Proactive self-starter who instinctively seeks to produce value and push limits
• Adaptive problem-solver who excels in both critical thinking and execution
• Able to juggle multiple priorities and navigate cross-functional relationships
• Engaging storyteller who is capable of bringing even the mundane to life
• A curious and analytical mind, with high attention to detail
• Experience with event execution
• Experience filming and editing short product feature-based videos a plus
• Ability to influence, project management, and drive momentum
• Ability to absorb complexity, simplifying messages for general audiences
• Ability to translate technical language into business explanations and customer benefits
• German and English bilingual with excellent writing skills in both

• Know the target market, the technology and the competition, whilst being an informed voice to help drive marketing decisions
• Become a domain expert in the area of Partnership automation, as well as affiliate marketing, to help establish Impact as a pre-eminent thought leader in the area of Partnership marketing in Germany
• Finesse product positioning, messaging, and packaging to help the target market differentiate and understand the Impact solution in your purview
• Plan and execute Demand Generation activities (including Direct Buy, Email, Direct Mail, eGifting) to achieve German Marketing revenue goals
• Support and localise agency-led paid social and paid search activity in the German market
• Own domestic event strategy, including planning and execution of virtual and in-person events
• Own local press relations including planning writing articles and award entries.
• Support the ongoing development and distribution of sales enablement marketing tools and tactics such as one-sheets, client emails, case studies, white papers, blog posts, bylines, webinars, and the website
• Manage translation of German website content
• Manage social media channel; monitor and contribute to the active digital marketing efforts and ensure proper positioning is conveyed; drive and analyse traffic through that effort.
• Partner with sales, corporate marketing, product management, sales enablement, and operations to ensure solutions communication success
• Source, select and customise thought leadership pieces to support marketing and demand gen activities, including whitepapers, blog posts, bylines, webinars, eBooks and other forms of marketing content; own demand gen strategy and content development
• Ensure that the marketing initiatives are properly executed in a timely fashion; organise key sessions with stakeholders and ensure that the overall momentum of marketing initiatives is maintained
• Collaborates with senior management and corporate marketing teams to initiate marketing initiatives and develop new ones.
• Own local industry body relationships