Go Back

Growth Marketing Manager (Remote)

  • Marketing and PR, Advertising and Creative Media Jobs

Description

NOTE: THIS IS A REMOTE WORK FROM HOME ROLE AND CAN BE LOCATED ANYWHERE IN THE UNITED STATES

 

Our client, an AI-Software company that just closed a Series B round, is looking for a Growth Marketing Manager to create and execute on both an account-based marketing strategy and a demand generation strategy

 

As a key member of the Marketing team, you will have primary day-to-day responsibility for managing the company's growth marketing strategy and execution, driving engagement and lead conversion.

 

 

Responsibilities:

 

  • Gain an understanding of what motivates potential customers in various industries to purchase the types of software solutions our client offers
  • Formulate and execute an account-based marketing and demand generation strategy ensuring that different types of prospects receive the appropriate customized content in a timely manner to accelerate sales cycles
  • Measure and analyze all results from the above strategic plan
  • Create the processes and systems to ensure the strategies are properly executed
  • Continuously measure analyze the sales pipeline to ensure the right audience is being reached and track progress. Make improvements when needed
  • Develop customized marketing campaigns which can include email campaigns, lead nurturing, digital assets, events, etc
  • Collaborate with the other members of the Marketing dept to ensure the right content is going to the right prospects and customers
  • Collaborate closely with sales and customer success
  • Analyze and improve the current email marketing strategy
  • Ensure the website becomes a stronger lead generation source

Responsibilities

  • 5+ years working at a growth marketing professional in a leadership capacity, at B2B Software companies
  • Currently in a strategic and tactical growth marketing role where you set the strategy and execute on the strategy on your own or with limited internal resources
  • Expert in account-based marketing and demand generation
  • Expert in email marketing
  • Excellent communicator and collaborator
  • Detail-oriented
  • Deep experience with CRM and marketing automation platforms

Hard Skills

  • Customer relationship manager (CRM)
  • Business correpondence
  • Sales pipelining
  • Marketing plan development
  • Business analysis

Soft Skills

  • Communication
  • Skilled Collaborator
  • Self-motivated
  • Responsible
  • Attention to detail