The Director of US Demand Generation has ultimate responsibility for demand generation and marketing campaigns for all US segments to promote products and services to prospects and customers, achieving lead, pipeline, and bookings goals. This is a data-driven role with a significant impact on our business – quantifying the impact of marketing programs is a key priority. The ideal candidate has strong collaboration skills, ability to execute, is both creative and analytical, and has proven the ability to drive measurable marketing demand for an enterprise sales organization.

 

Key Responsibilities:

•Lead overall demand generation strategy and programs for all US segment prospects and customers, including formation of strategy, production of campaigns, forecasting and measuring overall results against plan and continually making and implementing recommendations for optimization and ongoing growth.

•Lead a team of Demand Gen managers each with distinct marketing segments, priorities, and targets – maximize impact of programs, and develop excellent marketers in the process

•Partner closely with sales and marketing teams to determine targets and appropriate content to reach defined prospects. 

•Manage campaign and activities to achieve demand gen targets as defined for all segments.

•Manage Account Based Marketing (ABM) strategy for named accounts provided by Sales and discover new accounts through targeted demand generation programs.

•Strategically integrate and leverage demand gen tactics and tools, including email, webinars, social media, search engine marketing, nurture campaigns and more.

•Create and develop integrated programs and campaigns in alignment with target markets defined with sales, new product launches, existing product cross-sales, and new market development.

•Incorporate knowledge of industry competitive landscape to target competitor weaknesses and important industry trends.

•Track and analyze campaign performance, communicating why programs failed or were successful with an overall goal of generating more qualified leads, pipeline, and revenue.

•8-10+ years of experience in marketing demand generation, outbound marketing, and lead management to drive new customer acquisition, and ability to demonstrate how your work has directly supported sales/revenue generation.

•Proven ability to successfully lead a team, develop talent, and build a positive and thriving team environment

•Experience building and executing full-funnel marketing campaigns including email, digital display, search, events, and ABM with demonstrated history of measuring impact.

•You are a self-starter who has managed multiple programs and likes to work in a fun and fast-paced environment. 

•Hands-on experience with salesforce.com, marketing automation tools (Marketo a plus), ABM tools (Terminus a plus).

•Analytical in nature, enjoys problem solving and measuring results.

•Bachelor’s degree or equivalent in marketing communications, or business – MBA a plus.

•Experience working for a rapidly growing B2B SaaS company is a plus.

•Experience working in hospitality, retail or hotel marketing a plus.