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Marketing Manager

  • Sales, Business Development, Business Consulting
  • Marketing and PR, Advertising and Creative Media Jobs

Description

About the job

    • Are you a Marketing Mnager with experience in professional services, across both ATL and BTL?
    • Are you looking for a fast-paced role with the opportunity to work closely with multiple stakeholders across a wide variety of strategic campaigns?
    • Are you interested in joining a firm that delivers award winning training and opportunities for career progression?

 

Whatever your reason is for wanting to look for a new job, joining KPMG’s Marketing department may be the best next step for your career.

Role

We are currently seeking to hire a Marketing Manager to join our Marketing department. Our busy marketing team deal with a wide range of proactive and reactive marketing activities on a daily basis. This role will give a senior marketing professional access to a wide range of internal stakeholders.

The role is varied and encompasses strategic planning of BTL and ATL marketing campaigns, sponsorship activation, event management and content marketing. The successful candidate will work closely with colleagues in the team, supporting in the delivery of B2B campaigns.

Strong interpersonal skills, drive and enthusiasm are a pre-requisite for this role. In addition, you will be innovative and commercially savvy, with knowledge of how to market effectively and leverage cross-selling opportunities.

Your work will be varied. Below will be some of your core responsibilities:

  • Developing marketing plans, ensuring the co-ordination of and sequencing of campaign activities, ensuring they’re managed through a consistent and budgeted process
  • Forging strong relationships with key personnel in designated sectors and/or functions with a view to providing ongoing strategic direction and support
  • Working with the sectors to develop marketing campaigns that align with the Firm’s overall strategy
  • Delivering qualitative and quantitative results on marketing initiatives
  • Ensuring continuous improvement in our extensive virtual events programme
  • Demonstrating innovation and creativity in sponsorship activation
  • Developing the firm’s core strategic networks
  • Proactively acquiring industry and service line knowledge to enable quality of service to the business
  • Building effective relationships with key stakeholders ensuring input on various marketing activities
  • Budget management

Responsibilities

We Ideally Need You To Have The Following

  • Ability to plan medium-long term proactive marketing campaigns
  • Understanding of the wider business environment and the impact actions can have on client relationships
  • Proven ability to execute a large programme of events (virtual and in person)
  • Confidence in liaising with external organisations in the marketplace on joint campaigns and programmes
  • Notable success in sponsorship activation
  • Experience of CRM and marketing automation platforms
  • Proven track record with relationship management and an ability to understand and respond to the needs of internal stakeholders
  • Proven experience of imbedding digital in the overall marketing mix
  • Extensive experience of working with the most senior leaders in large, complex organisations
  • People management and experience of coaching colleagues to succeed
  • Minimum of six to eight years’ experience in a senior marketing role, ideally within a professional services, financial services or similar environment
  • Third level qualification in marketing or related business discipline
  • An open and confident communicator, able to question to understand as well as present views succinctly
  • Excellent and impactful written communication skills
  • Excellent attention to detail

Hard Skills

  • Customer relationship manager (CRM)
  • Quantitative/Qualitative Data Analysis
  • Relationship building
  • Digital marketing campaigns
  • Marketing plan development

Soft Skills

  • Communication
  • Leadership
  • Problem-solver
  • Skilled Collaborator
  • Attention to detail

We offer

We Offer More Than Just a Career Opportunity

  • An in-house award winning team of training specialists who will help you achieve your career goals
  • Relocation assistance for those looking to move home to Ireland