Meet Our Team:

The Digital Marketing Team takes a strategic approach to building and maintaining pega.com, using intelligent methods to best understand our site visitors and get them where they want to be. We are looked to as the experts in what we do within the organization.

 

 

Picture Yourself at Pega:

You will impact how frequently prospective customers visit pega.com by improving how pega.com pages are positioned. You will also collaborate with other teams in Marketing – including the Content Team, the Creative Team, and Product Marketing – to help them hit the goals for their projects and campaigns.

 

 

What You'll Do at Pega:

• Execute SEO strategy to drive outcomes aligned to digital optimization objectives for pega.com
• Use SEO tools to research new topics that Pega products can provide solutions for
• Analyze site pages both qualitatively and quantitatively to best understand how they can be improved
• Track our target keywords for pega.com and build the path towards improving our ranking for each term
• Increase the number of quality sites that are linking to high priority pega.com pages

Who You Are:

• Curious by nature, always wanting to get to the bottom of a question
• Analytical, someone who won’t just gather data but will question it
• Collaborative and interested in learning other parts of Marketing
• A problem solver who can organize solutions from start to finish
• Forward-thinking and driven to stay ahead of the curve

 

 

What You've Accomplished:

• 2-4 years’ experience
• Four-year degree, additional Certifications preferred
•  Familiarity with the principles and value of SEO, experience with Google Analytics and keyword tracking tools preferred
• Ability to work independently and collaborate in a team setting as necessary.
• Strong attention to detail and organizational skills.
• Ability to prioritize and manage time effectively, thrive in a dynamic, fast paced work environment and manage multiple projects/work streams simultaneously.
• Ability to anticipate project risks and identify solutions to proactively resolve those.
• Strong written and oral communication and presentation skills.
• Development work on a website – either personal or for business – with experience creating new pages
• Known site and page traffic improvements – proven experience in increasing visitors