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Program Marketing Manager
- IT, Software development, System Engineering Jobs
- Sales, Business Development, Business Consulting
- Marketing and PR, Advertising and Creative Media Jobs
- Management (incl. project, product management & human resources)
Description
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Create, execute, and optimize direct-to-consumer marketing plans to ensure traffic goals are met for online programs.
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Review and execute all marketing tactics.
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Ensure best practices are followed.
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Innovate new approaches to test.
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Closely track performance of tactics and progress of programs on a daily basis, adjusting marketing tactics as necessary to meet client objectives and contracted deliverables.
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Analyze traffic of all programs and provide strategic analysis of campaigns/creative units.
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Optimize targeting and segmentation to improve response rates and overall yield.
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Interface directly with sales and internal teams on specific program performance.
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Cross-functionally manage all internal teams, including business intelligence, project management, and production teams, around tracking and reporting of marketing tactics and overall campaign.
Responsibilities
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2 plus years combined experience in any of the following: digital industries - Agency, publishing, marketing (pharmaceutical related field, i.e. Pharma agency, Pharma organization, Pharma Analytics a plus).
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Bachelor's degree in Marketing, Business, Finance or a related degree; or an additional 4 years' experience as described above.
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Familiarity with email, media, and contextual linking.
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Strong understanding of analytics tools such as SiteCatalyst, Google analytics, omniture, DoubleClick, etc.
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Experience working directly with a sales team, i.e., sales deployment, sales analytics, sales.
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Advanced MS Excel and Access skills.
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Excellent communication and writing skills.
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Demonstrated ability to work in a fast-paced environment.
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Responsible, accountable and result-driven.
Hard Skills
- Microsoft Office
- Advanced Excel Skills (queries, pivot tables, formulas, macros)
- Marketing research
- Digital marketing campaigns
- Google Analytics
- Social media marketing (SMM)
- Marketing plan development
- Cross-functional collaboration
- Performance reviews
- Accountability
- Advanced language knowledge
- Advanced writing skills
Soft Skills
- Communication
- Adaptability
- Self-motivated
- Responsible
- Organized
