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Product Manager (Licensing)

Description

Support Senior Brand Manager in executing against approved product roadmap by ensuring the products meet the product line strategy: style guide design/color, age grades, play patterns, and content.
Act as a liaison between licensors and Hong Kong team to ensure proper use of licensed property and communicating project information throughout the product development process.
Ensure successful launch of licensed products while maintaining good working relationships between the company and licensors.
Ensure company standards are met for each licensed product while meeting the contractual obligations of each licensor.
Document and track each approval step required by the licensors.
Participate in cross-departmental projects and provide expertise on all things related to licensed products as needed.
Manage key product details, ensuring timely communication across the organization of shifts in elements such as SRP, age grades, shipment dates, and key features.
Collaborate with global product teams to ensure products developed are optimized for both US and global product needs, refining to deliver the best product to market.
Lead new product development efforts including setting direction on product definition, design and features/benefits.
Interpret consumer insights as provided by research team and Sr Brand Manager to inform product development and feature improvements.
Partner with the Learning team on products to review and implement necessary changes in features set or content to ensure curriculum meets age requirements and developmental needs as needed.
Lead product milestones which include design feedback, reviewing game specs, voice direction and recordings, graphic/image reviews, audio selection, and program testing; provide product-specific feedback to Hong Kong design and engineering team.
Assist Senior Brand Manager in collaborating with Hong Kong and EU colleagues in developing global product-specific strategies, when required.
Support market research efforts to test viability of product concepts; assist in preparations and execution.
Manage and drive all detailed project schedules for licensed product lines.
Help to select voice talents for US appropriateness.
Write and edit product-specific copy and content with a focus on educational material and creative game play.
Monitor key competitor products and market trends and provide input to Hong Kong and global teams.
Work closely with content, product development and operations teams to achieve cost targets and ensure on-time market entry.
Attend educator conferences and seminars to stay up to date on education trends.
Assist in development and delivery of presentations for internal stakeholder meetings, retail presentations and media events, as needed.
Collaborate through communication and teamwork with co-workers, management, clients and others in a courteous, and professional manner
Exercise sound business judgment
Work independently and collaboratively and manage time effectively in order to meet changing deadlines and priorities.
Treat all employees, guests and customers and others affiliated with our business with respect.
Conform and abide by all laws, regulations, policies, work procedures, instructions and VTech’s Rules of Engagement.
Conform with all safety rules and use all appropriate safety equipment.
Other duties as needed or required.

Responsibilities

Excellent written and oral skills to communicate clearly and negotiate effectively with a broad range of internal and external stakeholders.
Must be able to manage product plan development with organizational complexity and ambiguity.
Exceptional writing, editing, and scripting skills, including proper grammar, spelling and punctuation.
Ability to manage all details of a project from conception to final product release.
Strong creative, problem-solving skills necessary.
Strong computer skills; proficiency in MS Word, Excel, PowerPoint.
Solid competency in time management and project management.
Strong organization and prioritization skills.
Ability to balance creative sensibilities with analytical thinking.
5+ years of progressively responsible experience in the area of product development, project management, toys, licensing, games, journalism, children’s software, education, writing/editing or similar field.
Bachelor’s degree in English, Journalism, Marketing, Child Education or a related field; or any combination of experience and education that provides the necessary skills, knowledge and ability to perform essential functions of this role.

Hard Skills

Microsoft Office
Windows operating system
Advanced Excel Skills (queries, pivot tables, formulas, macros)
Product development
Cross-functional collaboration
Business planning
Product roadmapping
Deliverable management
Ability to use project management software
Advanced language knowledge
Advanced writing skills
Proofreading and editing skills

Soft Skills

VTech Electronics

View profile

Main info
Language English
Experience level Mid Level
Job type Full Time
Salary negotiable
CountryUnited States of America

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Product Manager (Licensing)

Description

Support Senior Brand Manager in executing against approved product roadmap by ensuring the products meet the product line strategy: style guide design/color, age grades, play patterns, and content.

Act as a liaison between licensors and Hong Kong team to ensure proper use of licensed property and communicating project information throughout the product development process.

Ensure successful launch of licensed products while maintaining good working relationships between the company and licensors.

Ensure company standards are met for each licensed product while meeting the contractual obligations of each licensor.

Document and track each approval step required by the licensors.

Participate in cross-departmental projects and provide expertise on all things related to licensed products as needed.

Manage key product details, ensuring timely communication across the organization of shifts in elements such as SRP, age grades, shipment dates, and key features.

Collaborate with global product teams to ensure products developed are optimized for both US and global product needs, refining to deliver the best product to market.

Lead new product development efforts including setting direction on product definition, design and features/benefits.

Interpret consumer insights as provided by research team and Sr Brand Manager to inform product development and feature improvements.

Partner with the Learning team on products to review and implement necessary changes in features set or content to ensure curriculum meets age requirements and developmental needs as needed.

Lead product milestones which include design feedback, reviewing game specs, voice direction and recordings, graphic/image reviews, audio selection, and program testing; provide product-specific feedback to Hong Kong design and engineering team.

Assist Senior Brand Manager in collaborating with Hong Kong and EU colleagues in developing global product-specific strategies, when required.

Support market research efforts to test viability of product concepts; assist in preparations and execution.

Manage and drive all detailed project schedules for licensed product lines.

Help to select voice talents for US appropriateness.

Write and edit product-specific copy and content with a focus on educational material and creative game play.

Monitor key competitor products and market trends and provide input to Hong Kong and global teams.

Work closely with content, product development and operations teams to achieve cost targets and ensure on-time market entry.

Attend educator conferences and seminars to stay up to date on education trends.

Assist in development and delivery of presentations for internal stakeholder meetings, retail presentations and media events, as needed.

Collaborate through communication and teamwork with co-workers, management, clients and others in a courteous, and professional manner

Exercise sound business judgment

Work independently and collaboratively and manage time effectively in order to meet changing deadlines and priorities.

Treat all employees, guests and customers and others affiliated with our business with respect.

Conform and abide by all laws, regulations, policies, work procedures, instructions and VTech’s Rules of Engagement.

Conform with all safety rules and use all appropriate safety equipment.

Other duties as needed or required.

Responsibilities

Excellent written and oral skills to communicate clearly and negotiate effectively with a broad range of internal and external stakeholders.

Must be able to manage product plan development with organizational complexity and ambiguity.

Exceptional writing, editing, and scripting skills, including proper grammar, spelling and punctuation.

Ability to manage all details of a project from conception to final product release.

Strong creative, problem-solving skills necessary.

Strong computer skills; proficiency in MS Word, Excel, PowerPoint.

Solid competency in time management and project management.

Strong organization and prioritization skills.

Ability to balance creative sensibilities with analytical thinking.

5+ years of progressively responsible experience in the area of product development, project management, toys, licensing, games, journalism, children’s software, education, writing/editing or similar field.

Bachelor’s degree in English, Journalism, Marketing, Child Education or a related field; or any combination of experience and education that provides the necessary skills, knowledge and ability to perform essential functions of this role.

Hard Skills

Soft Skills