Description

Holding ultimate responsibility for the maintenance of quality and consistency across all content produced on your accounts
Reviewing and editing content to ensure our output meets quality requirements. Honing existing content, highlighting areas for improvement and ensuring it fulfils its purpose
Briefing in work to writers and playing an active role in their development
Auditing existing clients’ content and offering recommendations that will drive performance
Working closely with the wider Earned Marketing Comms team and external teams, encouraging communication & collaboration
Working closely with teams around the business, including PR, SEO, Client Services and the Design and Development teams
Building client relationships, attending client meetings and calls
Regularly reviewing our content to measure how it’s performing and taking learnings from this to develop and improve its performance in the future
Supporting senior team members as well as the Solutions team on new business requirements and strategic content recommendations
Leading ideation sessions and developing content ideas where required
Developing and supporting more junior team members to help develop their writing skills
Researching and understanding the brands you work on and highlighting opportunities for further work (upsells and cross-sells)
Monitoring content trends and relevant industry news and sharing this with the wider team

Responsibilities

Ideally a minimum of 3 years content experience (where possible, NCTJ trained).
Excellent organisational skills – the ability to manage multiple projects and campaigns for brands.
Ability to write well for a range of sectors and audiences.
Professional proof-reading experience and the ability to evaluate content effectively.
A good understanding of the impact of content on user experience.
Creativity- the ability to come up without of the box ideas that match the campaign objectives.
An innate understanding of commercial value and measuring the success/failure of a project.
A flexible individual, comfortable with a dynamic, fast-paced environment and communicating at all levels.
A passion for content marketing is essential, as is your willingness to immerse yourself in client campaigns.