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Senior Copywriter

  • Marketing and PR, Advertising and Creative Media Jobs

Description

The growth of CDM London demands that we identify, recruit and nurture the industry’s top talent. We’re looking for a Senior Copywriter to join an already very strong copy team within a determined and ambitious creative department. We’re searching for someone who shares our passion for changing lives, has a flair for turning information into an impactful story, thrives on the strategic cut and thrust of international brand work and enjoys being a trusted voice that guides our clients towards a compelling brand narrative, always considering an integrated approach to problem solving.

 

Here at CDM, writers are right at the centre of their brand teams: client-facing and strategic. You’ll work tightly alongside your art, design, planning and accounts colleagues, advising our clients (and their medics) and setting the tone of voice for all brand communications – always with one eye searching out any potential creative opportunity.

 

Working and thinking autonomously alongside other senior writers and within a high-performing team, there’s plenty of scope for growth as well as opportunities to mentor others – and as a senior member of the creative team, you’ll need to be someone who can nurture and inspire more junior talent to bring out their potential greatness.

Specific Requirements

  • Works with Art Directors and Designers to convey messages and stories in new and engaging ways
  • Works closely with Scientific Content Strategist and planners to ensure documents are scientifically and strategically sound
  • Works with Editors to ensure documents are quality controlled
  • Works with Project Managers to ensure work is delivered on time
  • Turns scientific fact and data into impactful and compelling stories
  • Excellent written English (vocabulary and grammar) and attention to detail
  • Conveys ideas and information in an effective, clear and concise manner, verbally and in writing, in individual and group situations
  • Able to write across a broad variety of materials, including detail aids (printed and digital), leave pieces, mailers, websites, training and conference materials, etc., thinking about all potential media, and their interconnections, from the start
  • Keeps on top of core claims and references
  • Strong knowledge of common regulations surrounding medical communications (e.g. ABPI Code of Practice) and the process of medical approval
  • Good conceptual understanding and ability
  • Sees projects through from first draft to final approval

 

Line management

  • Mentors and line manages a more junior writer where appropriate
  • Conducts yearly appraisals
  • Holds weekly 1-2-1 discussions
  • Reviews work, as appropriate

 

Skills & Experience

 

  • Life Science graduate with a minimum of 4 years’ experience and broad, robust scientific understanding
  • Experience of managing and mentoring junior writers
  • Significant healthcare agency copywriting experience with excellent basis of writing experience across different therapy areas, with oncology or other high-science therapy areas a must
  • Experience writing across different customer groups and media
  • Evidence of creative brand leadership and creative ambition – innovative and/or award-winning work an advantage
  • Able to use their scientific knowledge to provide insights into client brand strategy and creative concepting
  • Proficient in Microsoft Office software

Hard Skills

  • Data entry
  • Document management
  • Account management
  • Advanced language knowledge
  • Advanced writing skills

Soft Skills

  • Communication
  • Adaptability
  • Flexible
  • Organized
  • Energetic