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Data Strategy Manager

  • Marketing and PR, Advertising and Creative Media Jobs
  • Management (incl. project, product management & human resources)

Description

As an Data Strategy Manageryour responsibilities will include:

  • Support the day to day program lead for client audience insights and data management for the different Product areas and internal clients. Acting as the 'technical' agency partner for the client's head of performance marketing, analytics, and technical clients.
  • Support the team in aligning our data strategy efforts in EMEA with global initiatives across NA and APAC, demonstrating consistency in our approach backed by clear impact on the client's business.
  • Lead the integration of the client's audience platforms into cross-channel campaign planning and activation.
  • Provide thought leadership to internal and external clients across Martech, measurement, and digital tracking industry changes.
  • Provide technical roadmaps to sync different parts of the tech stack to bring to fruition more than the sum of the parts.
  • Maintain an oversight of the data partner market, helping Planning and Activation teams navigate through evaluations, tests and onboarding
  • Play an active role in upskilling the agencies overall audience management capability by providing training and advice audience segmentation, tagging strategy, measurement etc, occasionally in markets other than your own.

Responsibilities

  • 3+ years digital agency-side working in a data strategy, analytics, or programmatic verticals.
  • Strong knowledge of ad-serving DSP, and data/customer management platforms.
  • Expert on the Google Marketing Platform (Google Analytics, DV360, SA360, and Campaign Manager)
  • Highly developed interpersonal, team building and relationship management skills
  • Strong analytical skills and a natural affinity for numbers is key; You must be able to analyse raw data, draw conclusions and develop actionable recommendations.
  • Good proficiency in line management; with experience of managing a team, with demonstrable skills in guiding the development of direct reports
  • Support data strategy R&D, creating tools and/or codified processes that help improve data throughput across the agency. Imparting out-of-the-box innovative thinking that can be pivoted into new best practices

Hard Skills

  • Customer relations
  • Digital marketing campaigns
  • Marketing plan development
  • Product roadmapping
  • Business analysis

Soft Skills

  • Communication
  • Leadership
  • Team-oriented
  • Strategic thinker
  • Attention to detail